Friday, 2 December 2011

He's a born salesman.

I've heard that said about some people I've met. He's a born salesman or he can sell anything or he's got 'the gift.'

Well, I don't buy that. I have never heard of any child being born wearing a nice suit and carrying a presenter. This whole 'born salesman' just puts a picture in my head (perhaps wrongly) of the smooth talking steriotypical flash types that give professional salespeople a bad name.

OK, I'm probably wrong. Yes, I could be convinced that some are better disposed to selling than others, that some may be naturally more confident or articulate or passion for it. But, I absolutely believe that you can take someone with no selling experience and teach them how to make an effective sales presentation. If this is not true (and please argue the point)how have the many brilliant people, inventors, engineers and innovators ever taken their product to market.

Did they just go and hire a sales team on day one? No. But what they did have was a passion and belief in their product and from that, the need to be able to and desire to sell it is born.

Zig Ziglar puts it like this, "Selling is about making your customer as passionate about your product as you are."

I like that.

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