Monday, 5 December 2011

Are you asking for Referrals?

How To Sell - Referrals
If I was paid everytime a small business owner said to me, "Word of mouth is to most successful marketing for Me. Our business grows by referral" - I'd have retired years ago.

The fact is that referrals are seriously important to any business, of any size, but it can't be your only marketing activity.

Referral work does yield a higher percentage conversion because the potential client has already been 'warmed up' by the referer. You have a foot in the door and yes you still have to make the sale but you have been referred by someone the potential customer trusts. Therefore the likelihood of getting an appointment is high.

So are you asking happy clients, business contacts, suppliers for referrals? You should be! But somethings that you need to think about.

How To Sell Coach Top Tips on Referrals.
  1. Ask!
  2. Be specific.
  3. Be alert.
  4. Take every opportunity.
  5. Always follow-up.
  6. Always thank the the person who gave the referral. 
  7. Always look to return the favour. 
There's more detail on this if you check out the tab at the top of the page: How To Sell Coach Referrals.

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