Monday, 28 November 2011

Send Me A Brochure

Has anyone said this to you just to get you off the phone? Have you said this to anyone to get them off the phone? And here's the strange thing - income tax forms arrive in the post, as does you membership renewal for the gym but sales brochures seem to go missing, really!

Emailed sales brochures go missing too! There must be a Bermuda Triangle where all sales information sent out disappears to. So you call back, having sent the information and ask "Did you receive the information I sent?"

"Oh, comes the reply. Just tell me what it was for again. Right, I'll just check my inbox. No, nothing there. Could you send it through again."

If he checks the deleted box, no doubt he'll find it there.

So what to do? Clearly if someone requests that you send information, you should send it. Not everyone will bin it. But how about trying this:

"I'll happily send you the information, we have loads of good material available. But to be sure that I send you exactly what you require, can I just ask you a couple of questions?"

Your back in! Good open ended questions at the ready and the conversation continues.

Try it, it works!

No comments:

Post a Comment